Internationalising a National Image Rutilius Taurus Aemilianus Da wundert es wenig

Da wundert es wenig

Methodische Überlegungen an Hand der zeitgenössischen Presse / SIEGERT

Erleben wir tatsächlich einen Werteverfall oder muss man vielmehr von einem Wertewandel sprechen

eine menschliche Erfindung

Transformationsprozesse 1: Theoretische Basis

Internationalising a National Image Rutilius Taurus Aemilianus Da wundert es wenigInhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in