Internet-Based Customer Value Management formatIsbn:Hardcover - 9783319098548 Ludwig-Maximilians-Universität München (Institut für Indologie

Ludwig-Maximilians-Universität München (Institut für Indologie und Iranistik)

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Internet-Based Customer Value Management formatIsbn:Hardcover - 9783319098548 Ludwig-Maximilians-Universität München (Institut für IndologieCustomer value management is a managerial approach in which customers are perceived as the companys asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book