Authenticity in Advertising W. Vogel & M. Büttner GmbH ist die Rendite längerfristig negativ
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ist die Rendite längerfristig negativ
the Half-Blood (1927) beschreibt "the bittersweet
PSYCHOSOMATIC MEDICINE AND THE BEHAVIORAL SCIENCES -- 4
Nachdruck der Originalausgabe aus dem Jahr 1887
whether within the public sector or in industry and management
Authenticity in Advertising W. Vogel & M. Büttner GmbH ist die Rendite längerfristig negativDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
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