MATRIX OPTI STRAIGHT RESISTANT CREAM 500ml Shampoo delivering a spa-quality treatment at

delivering a spa-quality treatment at home

Achieve salon-quality straightening with the Ikonic Professional Gleam Hair Straightener

versatility

5 level provides excellent lift while the 12M tone creates warm

Perfect for salon professionals and at-home use

MATRIX OPTI STRAIGHT RESISTANT CREAM 500ml Shampoo delivering a spa-quality treatment atMATRIX OPTI STRAIGHT RESISTANT CREAM 500ml transforms unruly hair into sleek, manageable strands with professional grade results. This advanced formula combines straightening technology with heat protection, creating a protective barrier against damage from styling tools. Infused with conditioning agents, it smooths the hair cuticle while reducing frizz and enhancing shine. Ideal for those seeking long lasting straightness without compromising hair